Tatie's is a French artisan bakery opened in Phnom Penh in 2021. Aude, Hélène and Bea have just launched their second location in the capital.
Fresh produce, creativity and emotion are just some of the reasons for their success!
What are Tatie's main core values?
At Tatie’s, we uphold three family values: Conviviality, authenticity & sharing.
Our team, whom we have trained and informed about what we offer, upholds these values daily, ensuring transparency and fluidity in our relations with customers.
We are also very present and involved in our two outlets, enabling us to build unique relationships with many customers over the years.
Finally, we try to please ourselves with quality, original, artisanal products; these are the emotions we want to share.
What makes your relationship with your customers unique?
We have a regular clientele looking for products made with French know-how. We know them well, and our valued customers know our team. We know their daily routines and have built their loyalty through personalized service.
Indeed, we create a unique experience through our products and everything that surrounds them: service, customer relations, packaging, social networks.
What we want is simple: to establish a direct, trusting relationship with our customers.
Most of our employees have been with us for a long time and can produce and/or explain our products and services to our clients.
How do you target local clientele? What are their expectations?
We attract a relatively young local clientele looking for new experiences, new places they are not used to. They generally order various things to share to get a total French experience.
Social networks and word of mouth are the best ways of achieving this, particularly with Tiktok, a network we recently joined.
Social networks are now essential for orders, Q&A, bookings…
Another part of the local customer base is looking for products such as raclette, strawberries, or quiche Lorraine with a strong French identity.
The second restaurant opening was a success for Tatie's!
In March, we opened a new restaurant in the business district. The success of our concept is due to the quality of our products and the regularity and variety of our offers.
We are open from 7 a.m. to 7 p.m., so you can have your coffee/croissant at 7:30 a.m., work through the morning with a juice and cupcake, lunch with friends or a business meeting, enjoy a pastry at 4 p.m., and have a spritz with cheese at 5:30 p.m.
We also deliver so you can enjoy all these delicious treats at home or work.
Three French women created Tatie's. How have you managed to showcase French know-how in your dishes?
First of all, we use quality products. We select local products for fruit, vegetables, and fresh milk, French products for butter, certain cheeses and flours, Italian products for charcuterie, and other cheeses. The watchword is "quality".
Of course, this know-how is also passed on at the processing level, thanks to our respective skills. Thanks to our training and experience, we are able to apply French techniques to our products, such as croissants, Paris Brest or our artisan cheeses. But we also add a personal touch that accentuates our identity.
We use slow fermentation for all our bread, natural sourdough for some, Kampot red pepper in our homemade Neufchâtels, and Kampot salted butter caramel biscuits.
How do you choose your ingredients?
This brings us back to the previous question: we choose our ingredients according to their quality and taste to obtain the best possible finished product.
Locally, we work with a farm that supplies us with the milk we need to make all our artisan cheeses. We have a natural link with them because we sometimes have specific needs (raw milk) for certain recipes. We also use local fruit, vegetables, and eggs.
For our selection of French cheeses, we have a close relationship with our supplier, who advises us and lets us taste different products.
We select French products for flour, butter and cream because we can not find them locally. In that case, we would be the first customers!
Tatie’s has a very specific graphic identity that is used on all its media, even the packaging used for deliveries. What strategic choices have you made?
We opened Tatie's towards the end of Covid, so we had to be sensitive to the need for appropriate packaging and marketing. We had all lived through this period and knew that takeaways and deliveries could become exclusive.
So we decided to bring in a branding and brand identity professional who helped us through the whole process. From the logo to the colors, the packaging, the design and the graphic charter, everything was created in the same spirit, in line with our ideas.
The Tatie's colors, the pattern of our tiles, and our typography are strong points that have endured in the Tatie's identity.
We decided to keep these colors and combine them with kraft for the packaging. Plastic is all too present in our society, especially in Cambodia, so it was obvious to avoid it, at least as much as possible.
Delivery does not allow us to have direct contact with our customers, so we have included messages in some of the packaging and ensured that they are of high quality, in line with the values we transmit locally.
What is your outlook for the future?
Our outlook for the future is to stabilize the quality of our offer and services for the time being.
We recently opened our latest entity, so the aim is to stabilize quality and consistency in this new space.
At Tatie's, everything is done by hand, so training and follow-up are ongoing in each of our establishments.
In the distant future, other locations may be considered in different neighborhoods.
Tatie's Gourmet Boutiques in Phnom Penh:
Tatie's Street 110 - 281Eo Preah Ang Duong St. (110), Phnom Penh 120211
Tatie's Street 13 - 182 Eo, St. 13, Preah Ang Eng St. (13), Phnom Penh